Deploy an intelligent, personalized assistant on your customers' messaging apps. 24/7 support, lead qualification, appointment booking — fully automated.
Updated in July 2026
A custom AI assistant is a conversational agent deployed on Telegram or WhatsApp, configured to understand your business and speak in your tone. MAG&Cie, a technology consulting firm based in Nantes, France, designs, hosts and maintains these assistants for small businesses and SMEs across Europe. Each assistant is configured with your tone, business knowledge and processes — then it responds to your clients and team members 24/7.
State-of-the-art language models capable of understanding context and holding natural conversations.
Telegram and WhatsApp: where your clients and teams already are, no extra app needed.
Personality, tone, business knowledge: each assistant is unique and reflects your brand.
Illustrative scenarios from typical small-business and SME sectors. Each deployment is scoped and configured case by case.
Missed weekend calls cost tastings and direct sales.
A WhatsApp assistant answers questions about vintages, opening hours and availability, offers slots and sends confirmations. Escalates to the estate for out-of-scope requests.
Tasting and visit schedule filled automatically, zero missed calls on weekends.
Quote requests flow in, but half are unqualified and clog the day.
The Telegram or WhatsApp assistant collects project type, surface, timeline and budget range before handing off. Books a site visit if everything lines up.
Upstream filtering of unqualified requests, admin time cut, focus on real jobs.
The same client questions come back every week (documents to provide, deadlines, meetings) and clog inboxes.
The assistant answers the client FAQ, reminds deadlines and pre-qualifies new prospects before handing off to a partner.
Repetitive emails drop sharply, standardized onboarding, partners refocused on real value.
Level-1 support (order tracking, product questions, returns policy) eats up most of the customer service time.
The assistant handles level-1 autonomously on WhatsApp, escalates cleanly to a human when a case is complex or off-policy.
Noticeable drop in level-1 ticket volume, shorter response times.
Reservation requests arrive off-hours (evening, morning, weekend) and get lost.
The assistant takes reservations 24/7, provides menu, allergens, private events and hours info. Sends confirmation and a reminder before the appointment.
Reservations captured outside opening hours, fewer no-shows, cancellations down.
Field teams keep interrupting HR, IT and managers for recurring procedural questions.
A knowledge base (HR / IT / procedures) available through Telegram, accessible anywhere, with a fallback to a human when the question goes out of scope.
Fewer interruptions of support functions, more autonomy for the field.
A conversational assistant understands and responds. An AI agent executes actions (calendar, CRM, sending emails, calling APIs).
At MAG&Cie, we almost always start with an assistant on Telegram or WhatsApp — it's fast to deploy and delivers visible ROI within weeks. Once the assistant is in place and usage is established, we connect business tools (calendar, CRM, ERP) via standard connectors or custom MCP servers to evolve into an agent. This assistant → agent progression avoids over-investing before use cases are validated.
A typical deployment takes 1 to 2 weeks from initial scoping to production, depending on use case complexity.
Analysis of your needs, definition of conversation flows, tone and assistant scope. We list what it must do — and, more importantly, what it must not do.
The "Soul" is the document that defines the assistant's tone, conversation rules and boundaries. We write it with you, then connect the assistant to your business data.
Installation on Telegram and/or WhatsApp, real-world testing with your teams, adjustments before opening to clients.
Continuous monitoring (automatic availability checks), Soul adjustments, regular updates and email support — everything included in the monthly subscription.
Everything is managed by MAG&Cie. You focus on your core business; we handle infrastructure, security and maintenance.
An AI Assistant is a specialized chatbot, deployed on ONE channel (Telegram or WhatsApp) for ONE use case: customer support, FAQ, appointment booking. The Micro-business Offer of our AI Support sets up your complete AI workspaces (social media, admin assistant, regulatory watch) that you drive yourself day to day. The two are complementary — many clients start with one and add the other.
A simple, transparent model: one-time setup fee + monthly subscription.
AI subscription not included
You provide your own AI subscription from a provider (OpenAI, Anthropic, etc.). Mag&Cie does not supply models or tokens — you keep full control over your usage costs.
Initial Setup
€150 excl. VAT (€180 incl. VAT)
Scoping, Soul configuration, deployment and testing.
Monthly Subscription
€20 excl. VAT/month (€24 incl. VAT)
Hosting, monitoring, support and updates.
No commitment period. Free discovery call with no obligation.
At MAG&Cie, expect €150 setup + €20/month hosting, plus your own AI subscription (OpenAI, Anthropic, etc. — from a few euros to a few dozen euros per month for typical small-business usage). That's well below historical SaaS chatbot solutions, which often charge €100 to €500 per month for equivalent features.
A classic chatbot follows fixed decision trees: if the client goes off-script, it blocks. An AI assistant understands natural language, handles ambiguity, adapts to context and can consult your knowledge base to formulate a coherent answer — even for unanticipated questions.
Hosting is located in the European Union, data is controlled and the minimization principle is applied (only what's strictly necessary is sent to the LLM provider you choose, under your own contractual terms with them). For a full compliance audit on an existing or upcoming deployment, a dedicated service is available through our cybersecurity audit offer.
Yes — through standard connectors (Google Calendar, HubSpot, Pipedrive, Zapier) or custom MCP servers for your business tools. Our MCP creation offer covers advanced integrations.
It's an intelligent conversational agent deployed on Telegram or WhatsApp, specifically configured for your business. It understands your industry, adopts your tone and responds to your clients or team members naturally.
Currently, we deploy on Telegram and WhatsApp. Other channels (Slack, web widget, SMS) can be explored on request.
Typically 1 to 2 weeks from initial scoping to production deployment, depending on the complexity of your use case.
Yes, the assistant can be connected to your knowledge bases, FAQs, product catalogs or any other structured data source. Data is hosted securely.
The assistant is configured to recognize its limitations. It can escalate to a human, suggest a contact form or redirect to the right person.
Yes. Mag&Cie configures and hosts the assistant, but you provide your own subscription from an AI provider (OpenAI, Anthropic, etc.). This gives you full control over your token usage costs.
No, the subscription has no commitment. You can cancel at any time with one month's notice.
Absolutely. The Soul (personality and instructions) can be adjusted at any time. Minor updates are included in the monthly subscription.
Free discovery call. Let's discuss your project and identify how an intelligent assistant can transform your business.
